Mustang Survival named Official Life Jacket of the Lake at Toronto International Boat Show

BURNABY, BC – Mustang Survival is named the Official Life Jacket of the Lake at the Toronto International Boat Show, January 11-19, 2014 at the Direct Energy Centre, Toronto, Ontario. The Lake is the world’s largest indoor lake and will be hosting a variety of events including demos, seminars and performances by professional wakeboarders and wakeskaters throughout the show.
As the official life jacket of the Lake, Mustang Survival will be providing a booth full of demo products. Show attendees will have plenty of opportunities to learn more about Mustang Survival safety solutions while participating in free boating and paddling demos and seminars.
“We are really excited to be part of the 56th Toronto International Boat Show,” comments Shannon Ward, Director of Business Development & Marketing at Mustang Survival. “Becoming the Official Life Jacket of The Lake provides an additional opportunity for us to interact with consumers, receive product feedback and to help people choose the best solution for their flotation and climate protection needs.”
Mustang Survival will also be showcasing its comprehensive line of flotation and climate protection solutions for recreational and professional mariners at the show including the newest addition to its line of inflatable Personal Flotation Devices (PFD), the M.I.T. 100. This PFD features Membrane Inflatable Technology™ inside to reduce product weight and create a lighter and more flexible fit. Field tested and approved with a rating of 9.5/10 by the North American Fishing Club, the M.I.T. 100 is getting thumbs up from recreational and commercial mariners alike.
For more information please visit Mustang Survival at the Lake, at booth #1739, or online at:
About Mustang Survival
Established in 1967, Mustang Survival has been designing and manufacturing lifesaving solutions for more than 45 years. Through constant innovation and application of new technologies, Mustang Survival is the leading supplier of quality flotation and personal protective equipment to the most demanding maritime and aviation customers including the Coast Guard, Law Enforcement, Water Rescue Teams, Fighter Pilots, Commercial Mariners and Recreational Boaters.  Mustang Survival is part of The Safariland Group family of brands.  For more information, please visit
Mustang Survival. We save lives for a living.
About The Safariland Group
The Safariland Group is a leading global provider of a diverse range of safety and survivability products designed for the public safety, military, professional and outdoor markets. The Safariland Group offers a number of recognized brand names in these markets including Safariland®, ABA®, Second Chance®, Bianchi®, Break Free®, Protech®Tactical, Hatch®, Monadnock®, Identicator®, NIK®, Mustang Survival® and Med-Eng®. The Safariland Group’s mission, “Together, We Save Lives”, is inherent in the lifesaving and protective products it delivers. The Safariland Group is headquartered in Jacksonville, Florida.
For more information about The Safariland Group and these products, please visit
The Safariland Group is a trade name of Safariland, LLC.

By Ocean Navigator