New Brand Will Feature All Consumable Care Products Under One Name
Rancho Santa Margarita, CA -Forespar Products announced the redesign and re-launch of their Boat Care Group of consumable products to all be part of the new PerformanceCare+™ brand name. Familiar brands such as MareLube™, LanoCote®, Prop & Bottom™, and ReFresh™ will now all be sold and distributed under the new PerformanceCare+™ umbrella. In addition, each brand in the line will now have a new look and market focus.
Plans for the PerformanceCare+ line include adding new products to the line and featuring “How-To” and technical tip information on Forespar’s website. According to Scott Foresman, CEO and President of Forespar Products, the rebrand and re-launch of the consumable product line fulfills a goal several years in the making. "It has been our intention for quite some time to give this product line a fresh identity, one that will position Forespar to enter additional markets. As we celebrate 50 years in 2016 we couldn't think of a better way to put our stake in the ground that we are here to stay and we're growing." added Foresman.
Heading up the company's PerformanceCare+ division is David Levesque. "From the beginning Forespar was very clear in their goal of refocusing and reenergizing attention on their consumable boat care lineup of products including branding, packaging and overall marketing", remarked Levesque. "With the re-launch and rebrand under the name PerformanceCare+™ we feel confident the lineup is positioned strongly for exposure to new markets and new dealers."
Customers can see the new look and purchase products at the Miami International Boat Show opening on February, 11th. Forespar is located in M Tent near the Rusty Pelican restaurant in booth 1922.
For more information, visit www.Forespar.com, call-free 800.266.8820 or E-mail email@example.com
Forespar® is one of the oldest, most established boat hardware manufacturers in the United States. They are the number one manufacturer of downwind sailing poles and their diverse line of marine products includes Leisure Furl™ boom furling systems, Marelon® plumbing fittings and numerous other marine related products.