Navionics APP Wins 2011 NMMA Innovation Award

User Generated Content Community Layer Recognized in Consumer Safety Equipment Category

WAREHAM, Massachusetts – Navionics, the world leader in electronic navigation charts, has been honored with the prestigious Innovation Award at the 70th Annual Miami International Boat Show by the National Marine Manufacturers Association (NMMA) and Boating Writers International (BWI) panel of judges for its latest iPhone and iPad App with its revolutionary new User Generated Content overlay. The innovation awards are the boating industry’s highest honor for product excellence.

User Generated Content is the beginning of a Navionics revolution that empowers the boating community to modify Navionics charts on their smart phones and PC App with local knowledge like Shops & Repairs, Ports & Marinas, Anchorages & Moorings or Waterfront Restaurants. More importantly, navigational aids such as Rocks, Wrecks, Obstructions, Buoys, Lights or Beacons may also be added or modified. Data offered by the community is visible almost instantly. Judge Diane Byrne, editor for Megayacht News stated “Navionics developed an app that allows for users to add their knowledge to the Navionics database and help identify the latest conditions. This is a great combination of current local knowledge and the power of social media to create a greater good”.

Navionics Apps are just one component of the World of Navionics. Founder Giuseppe Carnevali states, “Boating is much more than navigating from A to B and we are excited about creating an entirely new way to enjoy boating. Navionics is a world of products that enhance your enjoyment – on and off your boat. Whether you are contemplating your next outing or you are happily underway, Navionics works together with your plotter (Raymarine), Tablet, Smartphone or PC to facilitate sharing your experiences with family and friends. Navionics extends your boating experience beyond navigation, and beyond the boat itself.”

Price & Availability:

Navionics Mobile Apps are available on Apple iTunes for iPhone and in HD for iPad starting at $9.99 and up. Navionics Apps are also available on select Android smart phones.

Awards: Dame Winner at METS for Best Software and Most Innovative product 2011.

About Navionics®:

For 25 years, Navionics has developed and manufactured electronic navigation charts and systems for marine, inland lakes and rivers, and for outdoors use. Navionics is based in Massarosa, Italy, and operates sales and manufacturing facilities in seven countries – conducting research and development, operations, production, sales, marketing and distribution. Navionics headquarters in Massarosa, Italy serves Europe, Africa, Asia and Oceania, and manages the research, development, and production facilities globally. Navionics US headquarters, based in Wareham, Massachusetts, oversees the Americas. Navionics UK and Navionics Australia provide sales and distribution to their local regions.

By Ocean Navigator