IMTRA Acquires and Promotes New Staff to Provide Additional Support to Key Segments

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New Bedford, Mass. – IMTRA, the leading manufacturer and importer of quality solutions and products for the marine, energy and transportation markets, announced today new hires and promotions as part of the company’s continuous effort to evolve and grow to support its customers. To better serve all markets with superior service, IMTRA has hired Brad Norton and Van Noorden and promoted Kinder Woodcock and Nate Cabral.

Top row from left to right: Brad Norton, Van Noorden Bottom row from left to right: Kinder Woodcock, Nate Cabral

Brad Norton has joined IMTRA’s service team in a product technical support role. With over 20 years as a licensed yacht captain, Norton will use his vast, hands-on knowledge of the workings and operation of boats supporting IMTRA customers who need technical and application assistance. He and his family recently returned to his home town of Dartmouth, Massachusetts from South Florida where he captained vessels ranging from 80- to 120-feet. Norton has sailed extensively from the coast of New England through the Florida Keys to the Bahamas, Caribbean Islands and Central America.

Van Noorden recently joined IMTRA as a technical support engineer in the growing electrical department. A twenty-year marine electronics expert, Noorden’s engineering talents will be instrumental as IMTRA continues to develop the industry’s finest lighting and control solutions. He learned to sail and became fascinated with the technical workings of vessels at a very young age which ultimately led to a career as a yacht captain, end user and repairer of all types of marine equipment. After 15 years and 100,000 sea miles, he settled ashore and has been dedicated to working with marine electronics and electrical systems ever since.

Kinder Woodcock has taken over as Northeast recreational sales manager after spending more than 20 years helping build IMTRA’s lighting presence in the marine and commercial sectors. Woodcock has been with the company since 1988 and has stepped in for recently retired IMTRA Northeast sales manager, Willie Rodday, who worked for the company for 40 years.

“The most satisfying part of my new position at IMTRA is the opportunity to meet face to face with our customers, understand their unique challenges, and work with them to develop practical solutions for their particular applications,” said Woodcock.

Nate Cabral has been promoted to the position of Northeast commercial sales manager. Cabral has been an IMTRA employee for the last 15 years and held a variety of positions in customer service, shipping and systems support. In his expanded role, Cabral will draw from his strong ties to the local commercial fishing industry to build and service IMTRA’s commercial customers. A life-long resident of New Bedford, Massachusetts, Cabral enjoys boating, travel and being outdoors.

“Realizing the need to expand our technical and support capabilities, these staffing changes and additions are being made to enhance the experience people we serve have with IMTRA,” said Eric Braitmayer, CEO, IMTRA. “We take great pride in the knowledge, dedication, commitment and longevity of the entire IMTRA family. We are selective in who we bring onboard and are confident that Brad and Van will join Kinder and Nate in defining a bright future for IMTRA and our customers.”

For information on IMTRA or its entire product line, please call 508-995-7000 or visit

By Ocean Navigator