MARION, SC, JULY 31, 2009: The National Marine Manufacturers Association (NMMA) announced today that Beneteau USA was a recipient of the 2009 Marine Industry CSI Awards. This award marks the third consecutive year that Beneteau USA has secured this honor. NMMA launched its CSI program in 2001 to provide boat and engine manufacturers with an independently-measured, cost-effective means of improving customer satisfaction in the boating industry.
Award recipients will be acknowledged during the 2009 International BoatBuilders’ Exhibition and Conference (IBEX), taking place October 12-14 at the Miami Beach Convention Center.
The Marine Industry CSI Awards program honors participating manufacturers that actively measure customer satisfaction and pursue continuous improvement to better serve the customer. Award recipients achieved and maintained an independently-measured standard of excellence of 90 percent or higher in customer satisfaction over the past year, based on information provided by customers purchasing a new boat or engine during the period between April 1, 2008 and March 31, 2009. Participating manufacturers are required to survey all new boat buyers during this period.
“As we work to strengthen our industry, customer satisfaction and retention will always be our foundation for growth,” said NMMA president Thom Dammrich. “This year’s Marine Industry CSI Award recipients are at the forefront of our industry’s growth potential and are helping ensure the experience of purchasing and owning a boat add value to the overall enjoyment of the boating lifestyle.”
“Consistently surveying our customers to measure their satisfaction levels has been a strategic commitment of ours for years. The objective of participating in the NMMA program has always been to use this valuable information to drive ourselves towards ever higher levels of quality while exceeding the expectations of the owners of the beautiful floating dreams our Beneteau team in Marion creates.” said Wayne Burdick, President. “We are so proud to learn that Beneteau USA is the only sailboat manufacturer in the world to receive the NMMA 2009 Marine Industry CSI Award.”
Beneteau USA, the American division of the world’s largest sailboat manufacturer, builds hundreds of 31-49 foot production sailboats in Marion, SC and imports sailing and power yachts up to 57 feet in length from its parent company in France.